Natural beauty is having a moment. We've been saying it far longer that it's fair to say about a
"moment." We're more than happy to see
our favorite trend in beauty outlasting it's trend status and becoming part of the way so many of us shop for our favorite makeup and skincare! Helping the green beauty space stay just as hot as can be is none other than mama mogul, Jessica Alba. Herself needing very little help in the way of extra shellac, nonetheless, we're still more than ready to listen when this beauty starts talking beauty secrets and favorite products. We've been waiting to check out the new
Honest Beauty and, so far, the line does not disappoint. After years at the helm of The Honest Company, we know Jessica has learned all there is to know about the world of safe ingredients. We were thrilled to learn of her new beauty launch and loved getting our paws on everything in the new line at the brand new Honest Beauty pop-up here in L.A. If, like us, you've been waiting to check out a few of the new products, here are a few recommendations from Jessica herself. Pick a couple of products and give them a try - we're partial to the chunky lip crayon and
these powder cleansers ourselves!
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