Nope, the seemingly always-trending hashtag #BBG isn't another piece of millennial slang. It's not the new #YOLO, #FOMO, or #SMH. The tag, which has literally millions of posts across social media, stands for "
Bikini Body Guide," the exercise and lifestyle routine prescribed by a 24-year old Aussie who is completely reshaping the fitness industry and the way we work out.
Kayla Itsines (pronounced "It's-seen-ess," just in case you weren't sure) is a certified fitness trainer from Adelaide, Australia who had an "a-ha!" moment back in 2008 when, as a newly certified personal trainer, she realized that the workouts she was seeing taught to women didn't actually address the body parts they were most focused on shaping up. Determined not just to help women tone their "trouble spots" but help them feel great about themselves 24/7, Kayla began to devise a 12-week guide filled with the kinds of workouts you'd need to change your life around in a lasting way. She's not about fads and she's not about quick fixes. She's about hard work, determination - and a positive attitude all the while. What we love about Kayla most isn't her kick-ass workouts or enviable abs (both of which we do love, to be sure). What makes Kayla special is her encouraging personality and her dedication her brand not being all about her. She's a passionate champion of other women, celebrating the successes and shifts of her
3.6 million followers as well as giving motivational words of wisdom and positivity when they need it most. The coolest thing is that you don't need a gym, a workout buddy, or even YouTube to follow Kayla's program. She's reshaping the fitness scene by putting everything entirely in your hands. Because of this, when her fans meet up IRL to sweat it out (like they just did in her World Bootcamp Tour, where Kayla herself met and trained girls in Amsterdam, London and NYC), they've already have been "working out with Kayla"
together for months on end. She's creating a community based on camaraderie, trust, and feel-good change, which is what we think fitness should always be about first and foremost. From her killer workout playlist to her refreshing words on why she first fell in love with fitness, meet Instagram's favorite personal trainer:
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