We've been big fans of Jessica Alba's clean living brand, The Honest Company, from the start. And we can't say we're surprised by her recent Forbes' cover proclaiming Jessica the new queen of green, tracking to hit Forbes list of 'America's Richest Self-Made Women' within a short time. Right behind Beyonce - not a bad place to be. Honest's co-founders, Jessica Alba and Christopher Gavigan, were some of our
very first monthly Guest Editors (see who's joined us this month) and as news of their new product launch finally hits the web, we're anticipating big things for
Honest Beauty. Here are three reasons we can't wait for Jessica's big beauty launch this fall...
ONE: HONEST SUNSCREEN SPRAY If this is a sign of things to come, we're all for it! The Honest Co.'s
spray mineral sunscreen is high-tech green beauty at it's best. What's great skincare without a great sunscreen? This non-nano, non-aerosol mineral spray won't show on skin, is free of all the
worst skincare offenders, and works on sensitive skin.
TWO: JESSICA'S BOOK SHARES OUT HER ECO-BEAUTY ROUTINE In her book,
The Honest Life, Jessica lays out her eco-friendly beauty routine A to Z. Based on what we know her own personal habits to be, we're feeling pretty confident that Honest Beauty is going to be right up our alley.
THREE: HAVE YOU MET JESSICA ALBA? We'll take this gal's skincare advice down to the eyelash! Not only does this mogul have the whole movie-star-slash-beauty-icon thing built right in, but her great style gives us some cues that this beauty line will be vanity counter and evening bag-worthy as well.
Stay tuned for more on the line this fall and watch the Honest Beauty site for more announcements. What do you think about The Honest Co.'s new plans?
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