We're big fans of utilitarian chic. White t's, wear-and-tear denim, vintage leather.... And now we've got the perfect vehicle to wear it all on. Priority Bicycles has designed our ideal wheels: maintenance-free, with a fluid, timeless design - and under four hundred bucks. With Priority Bicycles, founder Dave Weiner is coming full-circle to his bicycle industry roots. After a successful career in computer software, he's made it his goal to fill that strange gap in the industry for both a beautifully simple and high-quality, easy to maintain bike - a bicycle without all the bells and whistles, both figuratively and literally. Dave's new bike is catching our eye with it's iconic, utilitarian styling - and keeping our attention with it's puncture-resistant tires, lightweight frame and chainless functionality. Today, Priority Bicycles begins its Kickstarter campaign to get their spokes turning. Read Dave's interview in the studio with us below, then hop over to Kickstarter to check out his new bike models for yourself...
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