We're obsessed with efficiency. We adore anyone who can cut through the clutter and get to the point. And we love a good curated list. Double all those sentiments when it comes to the key shopping seasons in life: wedding planning when engaged, every year around the holidays, and those first few months of pregnancy. As we've yet to experience firsthand, being pregnant seems to be the most harried of life's "shopping seasons." We've wished on many a bestie's behalf for a streamlined master list of everything required to prep for baby from a source we trust. Rachel Blumenthal's new Cricket Circle is the closest thing we've ever found! Just as we'd imagine we would, Rachel reached out to friends everywhere for checklists and resources of all kinds once she found she was pregnant. Realizing she wasn't alone in the wish for an all-inclusive guide, she created her own, and it has just the flexibility and practicality needed to make it universal. Cricket's Circle generates personalized registries based on your responses to a quiz, provides honest product reviews, and hosts list after lovely list of curated solutions to common mommy needs. This momma has got it all together. With her great taste - bolstered by a background at YSL, her savvy business sense - supported by her Warby Parker-founding husband Neil, and endless inspiration from son Griffin, Rachel is providing the kind of efficient tool for consumers we love to see popping up on the web. We asked Rachel to share a few of her own favorite staples as a green mom on the go. We love her picks. Read up and register at Cricket's Circle to stream-line your mommy shopping experience!
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