Wednesday, October 10, 2018

Journey Behind The Brand: Meet The Female Founder of Hint Water

We love to learn the stories behind wellness brands we adore. Especially brands whose products we actually use and from founders who really care.

Have you ever tried using one of those water bottles with an infuser for fruit or herbs? Most of us have. Have you ever tried cleaning the goopy strawberries, mint or lemon pulp out from the infuser? Not so fun.

The bigger story, of course, is that country-wide more of us are drinking a steady stream of diet soda and other sugary beverages each day than bottles of water. And that's exactly what got hint water founder, Kara Goldin, fired up to build her fruit-flavored empire.

In 2005, Goldin was leaving a buzzing career at AOL. She found herself focused on new health goals - including a desperate hunt for something to replace her addiction to diet sodas. Soon after, she created the first hint water recipe and launched a healthy drink brand as a solution to her own wellness needs (read more below).

We love hearing how our favorite products first came to life and Goldin is an inspiration. The line of flavored waters are remarkably clean (rare for a beverage brand, sadly) and the things Kara's learned as she's built the multi-million dollar brand will inspire you, no matter your career trajectory...

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The post Journey Behind The Brand: Meet The Female Founder of Hint Water appeared first on The Chalkboard.



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