Monday, March 24, 2014

The Never List: Beautycounter’s Ultimate Un-Shopping Guide


We've had so much fun with Christy and the Beautycounter team this month. We asked their team to share their super-convenient, don't-even-think-about-touching-it ingredient guide, The Never List. Here they are with a little more about it. Bookmark this one! Decades of studies indicate that serious health issues (including but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, due in part to our ongoing exposure to toxic chemicals – whether it’s in the shower on our commute, while we lunch at a local restaurant or when we clean our kitchens at home. It’s time for a change. Because we deserve better. At Beautycounter, our mission is to get safe products into the hands of everyone. We never, ever use ingredients known to be harmful. That includes the 1,300 ingredients banned or restricted in the E.U. and the 11 ingredients banned in the U.S. We also rely on our proprietary Never List, which includes dozens of common toxic ingredients that we avoid at all costs . We’ve ruled out over 1,500 ingredients from our consideration set to date. We’re really proud of our Never List. Print it out, put it in your bag, and reference it if you need a little help deciphering the ingredients in your next purchase. Here’s to working together towards a future where our children will no longer have to look at the ingredient label! Our Never List is a robust roundup of ingredients that you will never find in Beautycounter products. We have done our homework to make recognizing, understanding, and avoiding these ingredients easier for you. Print out an always-with-you Never List and carry in your wallet for easy reference while on the go.



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