Friday, June 6, 2014

Balancing Act: The Modern Gal’s Guide To Mindful Media


On One Hand... The phrase "stop and smell the roses" doesn't apply to you, because you always make sure to take a strong sniff. You're present in your conversations, you live for the now, and you're all about savoring the moment. Some might have trouble tuning into life when today's technology provides such a fun distraction (if that's you, stay tuned for more on that next week!) - but for you, the fun is right in front of you in real time. On The Other Hand... It's 2014. Social media, smartphones, and being in somewhat-constant contact are not the exception any more, they're the norm. More often than not, our various jobs and projects involve some form of social media, whether it be tweeting on behalf of your company or posting a photo on Instagram for your blog. Whereas outlets like Facebook and Twitter were once fun escapes, they have become a reality of connection in the world we live. And while we're not necessarily living for another moment, the moments we are living for are the same ones we're expected to stop, drop, and document to keep our brand alive, both online and off. The Balance: When you love to live in the present, the necessities of modern-day marketing can be detrimental to your daily peace of mind - if you give them that control. Just like a baby slowly learns that crying is not just a mode of calling for help but a surefire way to steal mom's focus, social media can suck you in and make you feel as if every update is a make-or-break scenario. While we're all about boosting your followers and building your biz, we've found that modern, mindful gals need social media tips to stay sane on the smartphone. Here are few solid strategies so you can have your life and post it, too:



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