Inside Maria Shriver’s Delicious Endeavor To Uplevel The Protein Bar

THERE ARE MANY THINGS award-winning journalist, mother of four, and seven-time New York Times best-selling author Maria Shriver wants to keep in the family. Alzheimer’s Disease isn’t one of them. 

For years, Shriver has advocated for better Alzheimer’s research after witnessing her father succumb to the disease. In discovering that two-thirds of the US’s almost seven-million people living with Alzheimer’s disease were women, she has tenaciously pursued broader awareness of this preventable disease. 

In 2021, Maria joined forces with her son, Patrick Schwarzenegger, to launch Mosh, the functional protein bar backed with brain-healthy ingredients approved by top neuroscientists and nutritionists, who stand behind the idea that 1) nutrition directly impacts our brain health and 2) our lifestyle in our 20s and 30s can affect our brain’s endurance for the rest of our lives. 

Here’s how Mosh is raising the bar. 

A Bar That Gives Back
- The Mosh Mission

It’s fair to say that people are (or at least feel) busier than ever, which means there is even less time for “mealtime.” With people rushing through their days, and therefore their nutrition, blood-sugar-bombs masquerading as “nutrition bars” are among the top of the heap when someone is hankering for a “quick and easy bite”—whether it’s breakfast, lunch, dinner, or pre/post-workout snack.  

With an acute awareness that blood sugar and insulin resistance are precursors to Alzheimer’s (which is starting to be referred to as Diabetes Type III), Shriver struggled to find any protein bars on the market that were actually considered “brain food,” leaving her with no choice but to make one herself.

When creating the foundational formula for Mosh, Shriver and Schwarzenegger were emphatic that every single ingredient needed to tie back to one’s brain health. Each bar is 100% keto (meaning no added sugar or gluten), non-GMO, soy-free, made with functional ingredients, and contains a balanced nutritional profile of fats, fiber, carbohydrates, and protein. 

However, Mosh is looking to go far beyond their bars to make a real impact by creating a conversation about brain health through food, education, research, and providing tools for a “mindstyle” lifestyle. Better yet, a portion of all proceeds from orders are donated to fund brain health research through the Women’s Alzheimer’s Movement. Truly mind blowing. 

Mosh’s Functional Ingredients That Feed The Brain

What we find most impressive about Mosh is that they’re able to make their brain fuel as delicious as they are nutritious. With flavors like Apple Cinnamon, Peanut Butter Chocolate, and Banana Bread, Mosh Bars are made to make brain-healthy choices easy and accessible. We’ll be packing our go-bags with Cookies & Cream Crunch until further notice, given that it’s packed with grass-fed collagen, tons of fiber, and excellent flavor (which we’ll need to get through our afternoon deadlines). 

All of the flavors in their bars are built on a rock-solid foundation known as their Brain Blend, which is definitely something to write home about. Here’s what’s inside each bar:  

OMEGA 3s | Sourced from flaxseed, Mosh’s omega 3s are completely vegan. Omega-3 fatty acids are studied to have an anti-inflammatory effect, making it an all-star ingredient to help protect against cognitive decline. 

LION’S MANE | We've been obsessing over lion’s mane and its brain-supportive effects for a long time now. This functional mushroom is a nootropic that is beloved for its potential cognitive health support.

GRASS-FED COLLAGEN | Mosh’s grass-fed protein blend is certified as “Truly Grass-Fed,” which means no rBST (growth hormone) and better animal welfare during the grazing process. Each bar has 12 grams of clean protein, which is a pretty solid dose, if you ask us. Second to water, protein is the largest matter in the brain, so getting enough amino acids ensures that our neurons can continue to communicate with one another.  

VITAMIN B12 | As an essential vitamin for the central nervous system, B12 can help our body's stress-response system stay resilient.

VITAMIN D3 | Low levels of vitamin D3 serum have been studied in connection with precursors for dementia. This essential vitamin can act as a hormone that not only supports immune function, but may be key for cognitive function.

ASHWAGANDHA | This anti-stress adaptogen is a do-it-all’er when it comes to helping the body adapt to modern-day stressors over time and increasing dopamine. However, it has also been studied for its neuroprotective benefits.  

Try any MOSH Variety Pack and get an exclusive 20% off and free shipping with code CHALK20. Time to make new memories. 

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